New Mexico Cannabis May Sales Data | Bill Sluben posted on the topic | LinkedIn (2024)

Bill Sluben

Brand Marketing, Data Analysis, Strategic Insights UCONN MBA

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New Mexico Cannabis - May Sales Data. May featured warmer weather, longer days, nine Fri/Sat days, two holidays, and graduations. How did sales end up?1⃣ REC sales up 1.1% and REC transactions up 4.8% leading to...2⃣ Lowest REC AOV all-time ($40.36). Last May, REC AOV stood at $42.22. This indicates further erosion and depression on retail margins and the effects of strengthening consumer preference for vapes (carts + disposables) and pre-rolls ☞June 2023: Vapes --> 13.7% of retail SKUs; Pre-Rolls --> 16.3% ☞May 2024: Vapes --> 25.8% of retail SKUs; Pre-Rolls --> 19.8%)3⃣ REC transactions are at an all-time high, illustrating the continued demand of the TX cannabis shopper. If the manufacturing demand planning did not factor in over 950k in REC transactions last month, we may see stockouts of popular SKUs. At 1.6 to 2.0 items per transaction, that's 1.52mm to 1.9mm units sold with retail inventory depleted.Brands and manufacturers are getting much-needed sales boosts with these low retail inventory levels.4⃣ MMJ sales, as a percentage of total cannabis sales, is at 24.5%, an all-time low.Sales REC MMJ % MMJ/Total MarketMay 2023: $31.6mm $14.1mm 30.1May 2024: $38.7mm $12.5mm 24.5The May sales report is expected to be complete by Friday, June 7th. Contact me please for details on how to purchase - $100 for just the report; $110 for the monthly sales report plus my guided overview#newmexicocannabis#cannabisdataThe Data Heard

  • New Mexico Cannabis May Sales Data | Bill Sluben posted on the topic | LinkedIn (2)

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Lonnie Talbert

Chief Executive Officer at ATM Industry Association (ATMIA)

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Gianni Del Vecchio this is what I was referring too.

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  • Bill Sluben

    Brand Marketing, Data Analysis, Strategic Insights UCONN MBA

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    Cookies is opening a store in Sunland Park. Sunland Park is approaching $5mm/month in REC Sales and has had the largest sales gain of any NM cannabis market since last June (incl. ABQ).

    • New Mexico Cannabis May Sales Data | Bill Sluben posted on the topic | LinkedIn (7)

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  • Bill Sluben

    Brand Marketing, Data Analysis, Strategic Insights UCONN MBA

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    Happening today: Public hearing by theTexas Senate Committee on State Affairsto examine the sale of hemp products in TexasIf any TX Hemp-derived cannabinoid ban occurs...the impact on the NM border markets would be substantial, with a large uptick in sales. But just how substantial?https://lnkd.in/e54nVpzx✔️ Sales of hemp-derived cannabinoids in Texas generate more than $8 billion annually (the article does not specify what % of that was from TX shoppers)✔️ The 2024 estimated TX shopper contribution to NM cannabis is $64.1mm, or 14.5% of ALL NM REC cannabis sales.✔️ El Paso has at least 35 Hemp-derived cannabinoid retailer storefronts (including smoke shops). The impact on these business owners would be devastating as their local shoppers will either access the black market, cross the border and purchase D9 THC products after no more than a 10-minute drive, or purchase out-of-state hemp-derived cannabinoid products via e-comm.#newmexicocannabis#cannabisdata

    Texas Hemp Business Council Tells Texas Lawmakers ‘Don’t Mess With Hemp’ cannabisbusinesstimes.com

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  • Bill Sluben

    Brand Marketing, Data Analysis, Strategic Insights UCONN MBA

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    A 30-day "winback" program that does nothing to address the fundamental concern of the majority of your audience."What happened to the value in a value meal?" McDonald's loyalists say...and have many questioning if there is enough value NOW at a $5 promo price that only lasts for 30 days and not all operators will honor. 🤡 QSR is in a pickle here. On the one hand, costs have soared for the operators, namely, hourly wages have steadily increased—the hourly average hourly labor cost for "Fast Food and Counter Workers" in San Jose is $19.68, for instance, according to the US Bureau of Labor Statistics. On the other hand, the long-running price increases have alienated the core customer—price-elastic seekers who look for a value-priced and satisfying meal.Consider that between 2014 and 2023, fast-food prices increased by 47% compared to 29% for the average of all prices, pointing to evidence of fast-food firms’ recent profiteering—this according to a recent study by the Roosevelt Institute examining fast-food industry profiteering.Despite McDonald's making $14.5 billion profit last year, the 30-day Winback deal is being subsidized by its drinks supplier, Coca-Cola, and its franchisees, who run 90% of restaurants.According to the Wall Street Journal, Coca-Cola will provide $4.6 million for the promotion. https://lnkd.in/e7n3d4kb

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  • Bill Sluben

    Brand Marketing, Data Analysis, Strategic Insights UCONN MBA

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    # 2 in monthly cannabis sales in NM at $990k last month, and now....closed.(edit) - now open - chalked up to a "misunderstanding" - see link in comments

    Field of Dreams dispensary closes in apparent dispute between partners https://www.ktsm.com

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  • Bill Sluben

    Brand Marketing, Data Analysis, Strategic Insights UCONN MBA

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    Four new "notice of contemplated action" are on the Cannabis Control Division Enforcement Actions page.https://lnkd.in/ePE4BMMQ

    Enforcement Actions - NM RLD https://www.rld.nm.gov

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  • Bill Sluben

    Brand Marketing, Data Analysis, Strategic Insights UCONN MBA

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    Thank you to all who attended yesterday's free New Mexico Cannabis April Sales Review. The data reflects a slight sales drawback and suggests the possibility that the # of total operating (reporting) storefronts is cresting.The southern markets of Sunland Park, Anthony, and Chaparral pulled the Texas shoppers in with 4/20 deals and promotions. Sunland Park recorded 9x the REC transactions that Tucumcari did! Hobbs was the top sales performance market last month.(https://lnkd.in/eJB8d5_G). It was great to have Scott Prisco of cannabis delivery Priscotty join the monthly sales review to provide key delivery data updates (delivery AOV holding over $105, nearly four items per delivery basket, and an average price of $32). I look forward to having Scott back in August for a summer update!#newmexicocannabis#cannabisdataThe Data Heard

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  • Bill Sluben

    Brand Marketing, Data Analysis, Strategic Insights UCONN MBA

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    Here are your April New Mexico cannabis sales headlines. Join Scott Prisco and me this Wednesday, May 8th, from noon to1:15 MT for the full update.✔️ REC (➘ 3.1%), MMJ (➘ 1.5%), and TOTAL (➘ 2.7%) sales, all with modest declines in April. REC AOV was off $1.60 to $41.82.✔️ # of NM operating REC storefronts may have reached a tipping point. Total retail licenses are down to the lowest level since last June, down 24 active retail licenses in April and 50 since December.✔️ The top 5 sales performance markets last month were Hobbs, Rio Rancho, Sunland Park, Jal, and Carlsbad. Jal, Sunland Park, and Hobbs have been the top sales growth markets since last June.✔️ SOUTH region experienced the biggest 4/20 sales lift, driven by Texans crossing the border and building large baskets. Only 4 of the top 20 markets had positive sales growth, and the South region experienced the biggest 4/20 sales lift, driven by theTexans crossing the border and building large baskets. Only four of the top 20 markets, all located at the border, had positive sales growth, all located at the border. - Sunland Park (AOV: $46.99, up $1.13) - Anthony (AOV: 39.27, but up $6.92) - Chaparral (AOV: $42.31, up $.95) - Hobbs (AOV: $78.39)✔️A record 68% of retail licenses are “activated,” reporting sales to the CCD.

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  • Bill Sluben

    Brand Marketing, Data Analysis, Strategic Insights UCONN MBA

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    New Mexico CannabisTop 5 sales markets in April (ranked by 11 KPIs)Tune in on Wednesday, May 8th, from noon - 1:15 MT to see the rest of the top 20 list!#newmexicocannabis#cannabisdata

    • New Mexico Cannabis May Sales Data | Bill Sluben posted on the topic | LinkedIn (34)

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  • Bill Sluben

    Brand Marketing, Data Analysis, Strategic Insights UCONN MBA

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    JUST IN!New Mexico CannabisApril SalesREC Sales down 3.1% to $38.25mm (TDH predicted $38.48mm)REC Trans down 1.5%REC AOV down 1.6% to $41.82 (TDH predicted $42.08)MMJ Sales down 1.5%MMJ Trans down 1.6%MMJ AOV up .2% to $51.90Total Licensed Retail Storefronts down 24 licensed units, or 2.3%, to 1,003. This is the lowest figure since last June.#newmexicocannabis#cannabisdataThe Data Heard

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